Trademark FAQs - related questions & answers

Question: What is a logo?

Answer:
A logo is an iconic symbol designed to represent a company, product or service, and sometimes certain places. It also depicts an organization's personality.

Question: Can a business's trade name be protected as a trademark?

Answer:
The name that a company uses to identify itself is called a trade name. This is the name the business uses on its letterhead and signage. Trade name is not considered a trademark or entitled to protection under trademark laws.

Question: Does registering a trademark or service mark give exclusive rights to the mark?

Answer:
Registration in and of itself does not guarantee exclusive ownership of a mark. You would need to consult private legal counsel for an answer specific to your circumstance.
 

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